Google has confirmed that it has updated it’s search ranking algorithm with a core update. Google’s core update has been rolling out since early March, 2018 and can be noticed by SERPmetric’s US SERP fluctuation chart.
From Google SearchLiaison, there were a few tweets that indicate Google Search changes, drops/gains in organic search traffic, and what you can and cannot do to fix your site if you see a drop in traffic:
Well, they say that there is no real “fix” to bring your rankings and traffic back if you see a drop. Some people may actually believe this, roll over and die. However, there’s plenty you can do to turn your rankings and traffic back around. We have put together a few SEO tips on how you can learn and improve from these Google Core updates to make better progress in the future.
The goal of this post is to motivate you to look at your content and learn from Google’s Core update. If you lost traffic, then do something about it. Write better content, refresh your current content, and build it up with higher quality substance. If you gained traffic, then I guess sit on the couch and relax… Or prepare for the next Google core update(s) and continue to look for opportunities for improvement.