Google has decided it’s ready to provide mobile-first indexing in its search results after a year and a half of experimentation and testing. The majority of the search engine result pages (SERPs) have been using the desktop page versions of the site for crawling, indexing and ranking.
Mobile-first indexing means that the Google search engine will use the mobile version of the content on a site for crawling, indexing and ranking. Mobile-first indexing will be accomplished with Googlebot’s smartphone agent for crawling and indexing of pages. Google will present the best URL for desktop and mobile users for SERPs. To find out more, read Google’s rolling out mobile-first indexing blog post.
You will be notified through your Google Search Console when your website is switched over to mobile-first indexing in Google. You will also notice an increase in crawl rates from the Googlebot smartphone agent. Google will also present the mobile version of the site in the SERP, with the mobile version in the Google cached pages.
You should always review Google’s best practices for mobile-first indexing to ensure that you are taking the right steps to maintain and grow your organic search.
A responsive website design is the easiest and quickest way to support a Google mobile friendly website. Below is a list of websites Google recognizes:
We strongly encourage you pay attention to your mobile website, as Google is quickly switching to a mobile-first index moving forward. Whether your website has been around for decades or you are just getting started, all websites will need to consider a mobile website for their users. If you notice major ranking changes, consider your mobile site’s performance and check Google search console for alerts on switching to a mobile-first index.